The model
Commerce that gives back — honestly.
Greatful only works because everyone wins: organizations raise more with less effort, families get products they want, and brands reach buyers who care. Here’s the whole model, including exactly where the money goes.
Where a typical order goes
Illustrative. The exact split varies by brand and category — every receipt shows the precise dollars your cause received.
For organizations
Set up in ~15 minutes
Free. Your logo, mission, goal, and first campaign — verified with your EIN.
Share one link
Email, group text, QR posters — we generate the whole sharing kit for you.
Get paid monthly
Bank payout on the 5th with a treasurer-ready statement. Every cent auditable.
For families
Open your org’s storefront
No app, no account needed to buy — just the link your community shared.
Buy what you’d buy anyway
Mission-vetted brands at their normal prices — never a fundraiser markup.
See the exact impact
The dollars going to your cause show before you pay — and on every receipt.
For brands
Pass the mission bar
Founder-led mission, quality ingredients, reliable fulfillment — we vet every brand.
Drop-ship orders
Brands ship on their own accounts and add tracking; we handle payments, support, and the cause split.
Reach community buyers
Distribution with a story — and attribution showing which causes you fueled.